The preparations are now complete, and we're ready and excited about the work we've done. We've believed in and followed every single step of the process with all our heart, creating this course we truly believe in step by step! Now all that's left to do is share some news with you, detailing how it will unfold.
What will be the goal?
The goal we have set ourselves will be to create and set up a Country wedding Using the tricks of the trade, we can convey our strengths and teach you how to communicate our work through web marketing.
So what will the themes be?
The main theme we will address will be “The Civil Marriage” in Country style , alternating theory sessions with hours of practice and workshops: a real-time installation! The topics will be truly extensive, from designing exterior and interior spaces, creating and identifying focal points for a decoration, analyzing trendy colors and nuances, to creating the project's scenography.
Knowing how to entertain with style and refinement is a true art with very specific rules: we'll show you the difference between a formal and informal invitation, between a standing event and a seated lunch; we'll present menu suggestions and analyze the fundamental rules for entertaining on any occasion. Particular attention will be paid to "mise en place“, to the table setting and decoration, to the menu, to the season and the occasion. It's now a diktat: attention to detail is essential to making any event unique.
At this point we'll be very good... but we have to let everyone know!
A job well done needs to be properly publicized. Communication is crucial, which is why we decided to organize a meeting with one of the most effective Marketing Communications firms: Marta Francavilla.
Together we will tackle various topics such as: editing, web strategies, marketing, managing your image to reach the client, presenting our work through images and promoting it in the most effective way.
Throughout the course we will be followed by Daniele Pierangeli, of Jay Studio, who will take care of the photo reportage and will teach you how to best photograph your work.
In short, our minds are already planning, our hands are impatient to bring this project to life, which we are certain will leave its mark...
Who is it for?
To all those who want to become part of this world or who are beginners, wedding planners, DIY lovers, Locations, Catering, Agritourisms, Farms, Nurserymen and all those who love creativity, harmony, beauty!
Who will the teachers be?
Flower Design SILVIADEIFIORI
Web Marketing and Senior strategist MARTA FRANCAVILLA
Photographer DANIELE PIERANGELI
What will the location be?
Olmo Estate
Via della Casaccia 9 Rome
COURSE PROGRAM:
FIRST DAY:
Planning and execution of a country-style civil wedding
PRACTICAL WORKSHOP:
Setting up the civil ceremony.
Making the floral arch, the large structure.
The “front door” to create scenography.
Imperial Table Reception.
Themed corners Wedding cake & Sweet table.
AT THE END OF THE DAY:
Photoshooting: what and how to photograph your work. Photos for communication.
SECOND DAY:
Web marketing strategies
How to manage your image to reach customers.
Our work told through images.
How to promote it effectively?
The world of web marketing, websites, social media & co.
HOURS
Morning from 10.00 to 13.00
Afternoon from 2.00 pm to 5.30 pm
ORGANIZATION and COORDINATION
Silvia Lora Ronco & Anna Iannone
For information write to corsi@silviadeifiori.com.
For the images, thanks to Anna Iannone Creations, Tenuta Dell'Olmo, bodasyweddings.com, etsy.com, google.it, stylemepretty.com, stiryboardwedding.com, weddinglooksideas.com, weddingwonderland.it, weddingclick.it, southboundbride.com
