Good morning everyone and welcome to the world of Nature!
Also this year with great enthusiasm we had the honor of participating in Orticola 2022: the exceptional market-exhibition of unusual, rare, and ancient flowers, plants, and fruits. As you know, each edition chooses a theme on which the entire exhibition is based, and the main protagonist of this 25th edition is Biophilia.
But what does it mean? The precise definition of this term was given by the American biologist E.O. Wilson in 2002: "Biophilia is the innate tendency to focus our attention on life forms and everything that resembles them and, under certain circumstances, to become emotionally affiliated with them."
FuoriOrticola and Biophilia:
The message Orticola wants to convey is truly important. Today, more than ever, reactivating the innate connection between humans and nature means increasing contact between all living beings and strengthening our neurological nourishment: humans need this contact, just as much as they need the complex geometry of natural forms, as much as they need food, water, and oxygen. It's an innate need we're increasingly aware of precisely because we've become increasingly distant from Nature. The renewed interest in it prompts a new perspective; we know we no longer need to fight it, but seek a new balance with it.
Showcase for Frette 2022:
The guys from the Flower School and I wanted to talk about the interconnection between Nature and Man.
Nature comes into contact with the most intimate part of Man, two worlds that, merging in perfect balance, give life to an extraordinary harmony.
The protagonists of the Fuori Orticola Showcase for Frette 2022 are:
- Mastic tree: a companion to man, thanks to its many qualities, it heals us with its fruit and leaves, and helps us with its branches and precious resin. Its meaning is flexibility and purity;
- Laurel: strong spiritual connection with man, it has always been a symbol of wisdom and glory, its scent awakens inspiration, encouraging the inner expression of creativity, it has exceptional therapeutic qualities;
- Magnolia: a symbol of dignity and perseverance, contemplating this plant, with its wonderful flowers, gives moral strength and positivity;
- Fern: symbolizes mystery and the unknown, much older than man, it has been on our planet for over 350 million years, its beauty is said to inspire prophecies;
- Ivy: it is a very precious plant also for human health, it is a symbol of fidelity and continuity;
- Aspidistra: it resists in any condition and never gives up, it brings energy and determination, its meaning is strength and power;
- Kentia: the victory plant, proud and elegant, a man's accomplice, it purifies the air of the environments that host it.
Let us draw inspiration from this extraordinary world, the world of Nature…which is also ours!
SOCIAL CONTEST #fuoriticola2022:
But now it's your turn!
We ask you to support our showcase in the #fuoriorticola2022 social contest…what should you do?
The official photo will be posted on Frette's profile, and that's when you'll have to spring into action! Once you find our showcase on your profile, like it, share it, and tell your friends!
The winning photo will be published on www.marieclaire.com/it/casa/ by @MarieClaireMaisonItalia (FuoriOrticola's media partner). On Sunday, May 8th, at 3:00 PM, at the Mostra Mercato, the awards ceremony will be held for the top three shop windows receiving the most public votes.
Here are some testimonials from the Flower School students who helped set up our fantastic showcase:
Roberta: "Having the opportunity to participate in such a wonderful project is so rewarding. With Silvia, who is a volcano of ideas and creativity, there's a world to learn. I was able to put into practice some of the things I learned in the basic courses, and I realized all the work that goes into such an important project. But what I take home most of all is the harmony that has been created in the team, and the enthusiasm, the drive, and the desire to invest even more time in it. Because it's true that when you do what you love, you almost forget about the effort. Borghese would say: A grade of 'DIESCI'!"
Alessandra: At Orticola 2022, I had the opportunity to work with Silvia again on a major project: creating and installing a Green Wall! Once again, I realized that behind every large and wonderful creation lies a long and hard work, but also an exciting and deeply satisfying one that fully repays all the effort. I also want to thank the team because when you work calmly and cheerfully, everything comes easier. Thank you, and see you on the next adventure.
Daniele: "The journey that led me to design one of Orticola's window displays through Silviadeifiori's Flower School was truly captivating! They were intense days, but well-organized by Silvia and her staff. Personally, it was a unique experience; I think seeing everything that goes into creating such a great result is truly moving! Heartfelt thanks to Silvia."
As always, thank you for everything, dear flowers! See you soon! 🌻
