A question I often get asked during classroom courses, online webinars, or simply during informal chats is:
How to open a flower shop?
Here is the answer Dear Flowers:
In the collective imagination, opening a flower shop means being a wizard 🔮 of floral arrangement... nothing could be more wrong!
To open and start a successful flower shop, if we wanted to talk about percentages for example, the ability to compose with flowers will have an importance of approximately 30%!
Yes, you understood correctly, dear flowers!
As I often say during my courses “Creativity is nothing without control”, in this case I add “Creativity and the technique I am nothing without control”!
You can be the best at flower arranging and do beautiful work, but if you don't know how to communicate your message, optimize materials and warehouse space (i.e., avoid throwing away fresh materials and minimize waste and scraps), your business will never be successful! You'll open by pulling up your shutters, and just as easily, but much more sadly, you'll pull them down shortly after!
I don't want anything I've just described to happen! Your success is my success!
If you want to open a flower shop I want to show you the best path!
I want your dream to come true, not by remaining in the famous drawer, but by making you open that drawer and transforming your dream into a successful business!
Of course, I can't give you a one-on-one consultation during a single workshop, but thanks to my experience as a consultant and beyond, I can certainly establish a basic path that will work for most cases, including yours.
During the first edition of the workshop "Flower Shop! How to Open a Flower Shop," we will analyze various topics such as:
- Considerations to make before deciding to open a flower shop,
- the 5 fundamental steps for your shop,
- the importance of communication for a business with practical examples,
- the timeline to follow for correct opening planning,
- market research,
- the fundamental steps for choosing the right shop and setting it up in the most correct way,
- the importance of visuals related to a flower shop,
- Marketing pills in retail
And above all…. the 5 mistakes not to make!!!
Lately, it may be trendy to make lists of things not to do, of mistakes not to make, but I assure you, Dear Flowers, this list we're going to discover together is truly a fundamental element for the success of your project!
To conclude, although our work is linked to creativity, the secret to a successful business is to put this creativity aside for a moment and approach the work with great rationality and logic.
If you want to turn your passion into a real profession, feeling that fantastic and much desired sensation of not working a day in your life, I await you. March 17, 2022 live from ALL OF ITALY at 6:30 pm!
And a few days after the live broadcast... you'll receive extra content related to the tax part... less fun but very, very valuable!
To follow your dream and open a flower shop click here.
See you soon ✨
