Dear Flowers, what do you think of the “Green“?
No, I'm not crazy! I'm asking you this because, according to the decision of the Pantone Color Institute (Do you know how it is defined? Global authority for cataloging and color identification. If you want to be a professional, you have to use the right words!), Green will certainly be talked about in the next seasons. And not just a generic one, but the specific 15-0343, known to his friends as Greenery.
A “fresh and sparkling yellow-green shade that evokes the first days of spring, when nature awakens and reinvigorates“. Like an invitation to stop, take a deep breath, and start again. Just like life, which is reborn stronger with each new season. A beautiful blossoming destined to last all year long.
«Since 2000, we have been choosing top shades based on our concrete experiences. In this case, we noticed that the stylists of Balenciaga – Gucci – Michael Kors And Prada had used it for their S/S collections, while several companies have installed synthetic grass floors inside their offices", he explained to New York Times Leatrice Eiseman, Executive Director of Pantone.
Anyway, goodbye Serenity, Goodbye Rose Quartz and welcome GreeneryA preference that contrasts with that of 2016, where the dusty delicacy of "serenity" blue and "quartz rose" triumphed (do you remember them in the Boho and Shabby Chic styles?). "Then they expressed our need for harmony in a chaotic world. Today, however, we are living in an otherwise complex political and social context," Eiseman continues. "So Greenery It does nothing but give us that sense of reassurance we crave when we are stressed. Responding to a perennial desire for youth And revitalization, symbolizes the desire to reconnect with the nature, to others, and to set a more important goal: the beginning of a new cycle."
Perhaps because it retains a visible hint of lime yellow, because it's tart. Perhaps because, as in the traditional guacamole recipe, a squeeze of lemon gives the dish a whole new effect. "This particular green is indeed unusual: not just a combination of yellow and blue, but rather of warmth and coolness," declared the Pantone scientific team.
A Granny Smith apple, tender sprouts, the meadows, a kiwi mature, a cup of matcha green tea, a bunch ofgrapes Italy, the pods of the peas freshly picked, thegreen clayHave you seen how many Greenery elements the environment offers us? Let's use them! Let's mix them!
Long story short, if 2016 was your annus horribilisThis tone suggests the possibility of something different, and better, in the future. It holds the promise that each of us is always capable of starting over with a healthier and more genuine attitude. And then, it can be the perfect source of inspiration for thecoordinated image of an event, monograms and graphics included!
Of course, if green is the color of hope, Greenery It presents us with a radical change of direction towards theecology, towards the sustainability, with the aim of finally creating metropolises on a human scale and oxygenating (see Milan with its Vertical Forest). A true philosophy of life! And they're all wonderful concepts... But how can we use them in our daily lives, without risking looking more like Kermit the Frog from the Muppets than Olivia Palermo?
In America, the country of “Bigger is always Better”, Lifestyle magazines would recommend to go for it: dresses matching with shoes and coats; nail art; smokey eyes; living rooms with printed wallpaper (have you ever thought of using them for a WOW effect backdrop?); explosions of plants; piles of vases and pictures; tablecloths, curtains, wallpaper, even plates and glasses, all in total Greenery. A bit heavy, huh?
Us Europeans, instead, we prefer to avoid the risk of having to redo both the wardrobe and the house next time Pantone announcement, combining small touches éclat In this cheerful nuance, we pair objects from neutral palettes. We pair humble materials, such as raw wood, cork, untreated fabrics, and simple flowers, with precious ones (velvet, silk, marble, crystals)!
Versatile, in fact, the color of 2017 it goes well with both shades such as grey, The beige, pastel like the rose - The mint – thesky blue, passing through precious metals (gold, silver, copper), both with the intense nuances of red or of viola.
So, green light to one, maximum two Greenery focal points worn or set up in a mono color context. Geometric shaped jewelry? A bouquet with Feeling Green chrysanthemumsBold shoes? A scarf? A jacquard blouse? Furnishing accessories? A bouquet of Jade roses inside a spectacular vase? Yes! Just be careful not to overdo it.
As far as floral art is concerned, the Greenery involves styles that they are more natural possible. I'm thinking first of all of the Botanic and to his exasperation, the exotic Jungle. But also to the Country, to the Boho Chic and, why not, the timeless ShabbyIt depends on the materials you decide to use and, above all, the workmanship used. What do you say, should we delve deeper into this topic in another article?
This is the reason why this trend, now at its maximum expression, is destined to last, even to evolve over time and in all areas of applied art: because it manages to create different effects (romantic, hypermodern? It always looks good!); because evoking the colours of the earth it is "spontaneous" and rarely clashes; because it is not just a fashion, it is a approach to life.
Besides, already 5 years ago, I myself organized my first course aimed at "The Natural Style”. I am a clairvoyant!
Still confused? Clear your mind by browsing our galleryLots of inspiration for using this year's key shade with taste in your home decor, on yourself, and at an event. Ready? #staygreenery
(Photo credits: Pinterest, Silviadeifiori, Jay Studio for Silviadeifiori, and Michele Dell'Utri for Silviadeifiori)
If you want a training insight into color of the year 2017 they natural styles, contact us at corsi@silviadeifiori.com to get information on course "Natural Botanic” which we will hold on February 28th in Lombard Flor.
See you soon!
