WELCOME TO THE FLOWER BUSINESS

A program designed for those who want to start their own flower business or deepen their knowledge of business and communications.

Four video lessons for floral designers and creative professionals who want to communicate their value professionally, create a recognizable identity, and present their projects with greater confidence and effectiveness.

What you will find inside

Video Lesson 1 – How to Calculate a Quote
Learn how to create professional and affordable quotes, properly considering costs, materials, labor, transportation, setup, and profit margins. A practical guide to avoid mistakes and maximize your work.

Video Lesson 2 – A Guide to Buying Flowers
Learn how to purchase flowers strategically: how to choose suppliers, evaluate quality and seasonality, optimize your budget, and purchase with greater confidence for your events and installations.

Video Lesson 3 – How to Present a Project
Discover how to structure and present a floral project clearly, elegantly, and professionally. You'll learn how to communicate your ideas to the client, showcase the creative concept, and create presentations that convey emotion, coherence, and professionalism.

Video Lesson 4 – Branding and Communication
A practical guide to building a strong and recognizable identity in the world of floral design. We'll delve into branding, corporate identity, tone of voice, social media communication, and strategies for presenting your work authentically and distinctively.

One-to-one Mentoring

During the video lessons, gather any doubts and questions and ask Silvia them during a private lesson at a special price!

Who is it intended for?

• Floral designer
• Wedding planner
• Creatives in the events sector
• Freelancers and creative professionals
• Anyone who wants to improve their professional image

What you will get

– Practical and immediately applicable method
– Tools to improve organization and profits
– Greater security in customer and purchase management
– Clear, concrete content based on real experience in the sector

– Practical tools to present your projects professionally
– Greater awareness of your brand and your communications
– Techniques to enhance your style and stand out in the industry
– Concrete and immediately applicable contents

A program designed to help you transform your ideas into effective projects and your work into a recognizable and coherent brand.

For further information, contact the course secretariat:

+39 3921975557 from Monday to Friday from 10am to 1pm and from 2pm to 5pm or send an email to courses@silviadeifiori